1. You should be able to Google and get large number of posts/links with only small percentage of them from the Vendor... Rest of hits should be from a wide variety of people - integrators, users, VARs, reviewers etc...
2. You should get good number of videos showing variety of things about solution/technology/items being talked about - across YouTube and others (like, on portals of many of them mentioned above)
4. Days of charging any incremental money for upgrades subscription usage revision developments firmware updates patches or such inputs - however small or big - is passe! Those days are gone & over… it is history!
That's right - it should be growing for entire digital world & connect with GLOBALLY available systems-technologies-entities alongwith Integration to majority of upcoming landscape of evolving products / solutions of Consumer use, around the world!