Sales & Revenues - The Link : Misused & Misconstrued...
That said, there are composite expectations from every Salesperson.
Scaling targets is the big activity. And, in that journey, Revenue is one of the many Sales-derived parameters with target indicators that will need to be carved so.
You will notice an overarching tendency to directly associate & immediately connect Revenue to Sales, in many cases, to get that seemingly exalted attention, in a matter of expression!
There are indeed a number of successful Sales Managers & SalesOps professionals, who are not necessarily the best salespersons and also may not have a background in Sales!