Selling or Vending?
Customer is entirely guided by your focus in business development - which shows up in whether you are vending or selling...
Is all of your sales engine, marketing efforts, customer engagement, business development activities, branding etc..., built around requirements for vending only?
It is easy to mistake Sales from Vending to be the same as that of Selling. For those that are unable to differentiate between the two - consider it as Smart Selling!